Bathroom of the Week: Japanese Spa Style for a Contemporary Look

Bathroom of the Week: Japanese Spa Style for a Contemporary Look

A design-build firm’s owner brings the outdoors inside in his dream bathroom’s large open shower.

Design pros often like to experiment on their own homes, trying out some of their biggest ideas and new technologies for future projects. That was the case for design-build firm owner Dion Lamb, who renovated and added on to his family’s Delaware home in a way that radically transformed its style from traditional to contemporary. For the homeowners’ bathroom, he was inspired by Japanese spa style. Installing a large open shower was the impetus for the design. “We wanted to feel like we had an outdoor shower inside,” Lamb says.

Lakeview Shores traditional-bathroom

Bathroom at a Glance
Who lives here: Design-build firm owner Dion Lamb and his family
Location: Rehoboth Beach, Delaware
Size: 137 square feet (13 square meters); 13 by 10½ feet
Designer: Dion Lamb of CRx Construction

This is the view upon entering the bathroom. The room measures 13 by 10½ feet. “I spent a lot of time thinking about the layout,” Lamb says. The jumping-off point for the style was this Houzz photo of a room with Japanese spa-like style.

Lamb laid out the bathroom in a way that would promote a feeling of calm. “I’m a kind of a nut job when it comes to symmetry,” he says with a laugh. Two frosted glass-paneled doors flank the large shower stall, and an ipe wall in the center provides some delineation for the open shower. Lamb used the same doors in other places throughout the house for cohesion. The door on the left leads to a toilet room and the door on the right leads to an outdoor shower.

“We wanted an indoor shower that felt like an outdoor shower,” Lamb says. “And we didn’t want a glass enclosure, we wanted it to be walk-in.” He was careful to insulate the space well, using spray foam insulation in the walls and under the floor. “The open shower heats up really well and isn’t drafty at all,” he says.

Lakeview Shores traditional-bathroom

“The shower is definitely my baby,” Lamb says. Three shower heads, including a rain shower head and a handheld wand, provide options. Lamb wanted to try out Grohe’s push-button shower controls for himself before recommending them to clients. “Now I’m a huge fan of this feature,” he says. There’s a button to turn each shower head on and off and one dial for temperature control.

Another element the Lambs wanted was to have wood underfoot when showering. Using ipe here helped lend that outdoor feel. The highly durable wood, often used on outdoor decking, is low-maintenance, requiring oiling only once a year. Water runs into a linear drain beneath the wood. The wood lifts up for access to the drain for cleaning.

“I also fully tiled underneath the wood,” Lamb says. This provides the option for a tiled floor if they find they want a change or to appeal to more buyers should they ever sell their home.

Lakeview Shores traditional-bathroom

New casement windows also help with the outdoor feel. The couple can open them to let in the breeze. “I stole the idea for this niche wall from a restaurant that had something similar on a dividing wall,” Lamb says. “It was a great way to bring in a design element and break up what otherwise would have been a giant wall of tile.”

He had lights installed at the top of each niche. “I’m really big on indirect lighting and wanted to use as much of it as possible in here,” he says. The lighting helps create a relaxing mood. So do the plants, which bring another outdoor element into the indoor shower.

Lakeview Shores traditional-bathroom

Lamb also added a tall, skinny recess for bath products. He tiled the walls and the floor in the same large-format porcelain tile. Its pattern resembles natural stone.

Lakeview Shores traditional-bathroom

The same tile continues from the shower floor to the bathroom floor for a seamless look.

Lakeview Shores traditional-bathroom

The ipe wall is hollow, providing space to store rolled-up towels. This is an idea Lamb has used with clients before. “We are often taking advantage of every nook and cranny for our clients who don’t have room for a linen closet,” he says. Rolled-up white towels surrounded by dark-stained rich wood also contributes to the spa-like vibe.

Lakeview Shores traditional-bathroom

Opposite the ipe dividing wall, two wall-mounted vanities provide more symmetry. The vanities are dark-stained maple and the countertops are quartz. The faucets are matte black.

Backlit mirrors and lighting under the vanities provide additional indirect lighting. It’s nice to be able to flip on lights like these when making a bathroom trip in the middle of the night.

Vanities: 

Lakeview Shores traditional-bathroom

Lamb covered the backsplash wall in an elongated subway tile all the way up to the ceiling. “This tile had a lot of subtle color variation in tans and browns,” he says. These hues play off the veining in the countertops and the floor tile.

Lamb hid the outlets inside the vanities to keep the backsplash walls uncluttered. One of the vanities also has a hair appliance pullout inside.

Lakeview Shores traditional-bathroom

Now, back to those symmetrically placed doors on either side of the shower. This one opens to the actual outdoor shower.

Lakeview Shores traditional

The other opens to the toilet room. Lamb covered the walls in shiplap to add texture. And he repeated the niche idea to hold rolls of toilet paper and other items.

BOW CRX

The floor plan shows the symmetry of the room.

Lamb’s favorite thing about the new bathroom is entering it. “We feel spoiled the second we walk in — it feels amazing. We’ve never had anything like this before,” he says. “I’m always building things like this for other people and thinking, ‘I don’t get to have this.’ It’s been six months and we are still thrilled every time we walk into the room.”

Source: https://www.houzz.com/magazine/bathroom-of-the-week-japanese-spa-style-for-a-contemporary-look-stsetivw-vs~149656224

Granite Vs. Quartz: Is One Really Better Than the Other?

We break down the two most controversial countertop materials.

There are few design elements that spark heated debate and divide homeowners as much as granite and quartz. Don’t believe me? Tune into any episode of House Hunters and you’ll likely hear the prospective buyer/renter wax poetic about their preferred countertop material and shun the other vehemently. But is one really better than the other or is it merely a matter of aesthetics?

House Hunters

To help break down the granite vs. quartz quandary, we came up with five categories to help show the differences between the two. At the end of this article, you can vote for which one you prefer. Before we get into all of that though, what exactly is granite and quartz?

kitchen-backsplash-for-granite-countertops_4x3

Granite is a very hard stone and 100 percent natural. It’s mined from quarries all around the world, cut down to a manageable size, and then polished to a fine finish.

Green Home Kitchen Counter

Quartz is slightly different in that it is not 100 percent natural. Instead, countertops are manufactured using 95 percent ground natural quartz and 5 percent polymer resins.

Now that you know the basics, let’s see how they compare against each other.

 1: Appearance

Contemporary Kitchen

Granite

Granite comes in many different colors and patterns due to the way it’s formed (cooling and solidifying of molten materials). Whether you’re looking for a subtle complement to your kitchen or a standout slab with unique mineral inclusions, there is an almost limitless selection to choose from and no two granite countertops are the same.

White kitchen with red island countertop

Quartz

One of the main reasons quartz has exploded in popularity is due to appearance. Quartz has the look of stone while also allowing homeowners to customize the design. While granite offers many options in terms of appearance, you may have to search for the right piece that matches your color scheme. With quartz, the selection process is much easier.

 2: Price

White Kitchen with Island

Granite

According to HomeAdviser.com, the average cost to purchase granite and have it installed can cost between $2,000 and $4,000. You can save money by purchasing the material from a wholesaler and doing some of the preliminary work yourself but the actual fabrication and installation of the countertops should be left to a professional.

Quartz

Depending on the quality of quartz and style of edging, HomeAdvisor.com places the average cost to install quartz countertops between $1,500 and $5,500. You can do some of the preliminary work to save money, but because engineered quartz is heavier than other stone surfaces, a professional installer needs to make sure the space is structurally sound.

 3: Environmentally-Friendly

Granite

The only way granite ends up in your kitchen is if it’s quarried and that uses a lot of energy. If you opt for a high-end slab from Italy, for example, there will be considerable transportation involved. Try using indigenous stone when possible or visit salvage shops for pieces that can be cut to fit your needs.

Contemporary Kitchen with Quartz Island

Quartz

Since quartz is engineered, it can be more environmentally-friendly than granite if you use regionally manufactured stone and local fabricators. This cuts down on the distance the material needs to be transported.

 4: Maintenance

DKCR305H_Outdoor-Kitchen-Granite-Countertop_4x3

Jean-Marc Giboux

Granite

Granite countertops should be cleaned daily with soap and water or a mild household cleaner. Some oils and acids can stain so do your homework first to avoid stains. To ensure the longevity of your investment, consider having your countertops resealed once a year.

Modern Red And White Kitchen

Quartz

Like granite, you’ll want to clean any spills on quartz countertops with soap and water or a household cleaner, but that’s about it in terms of maintenance. The solid surface means that there is no need to have your countertops resealed.

 5: Durability

Granite

Granite is a durable material that’s resistant to heat and many other kitchen elements. Due to its porous nature though, there can be some staining if spilled liquids are left sitting and damage can be done if your counter receives a high impact blow.

Quartz

Quartz is actually harder than granite and thus, more durable. In fact, quartz is nearly indestructible, and because it isn’t porous like granite, it’s easy to keep your countertops relatively bacteria-free. Be careful with cooking pans though: Quartz can be damaged by excessive heat, so use heating pads at all times.

Article Source: https://www.hgtv.com/design/design-blog/design/granite-vs-quartz-is-one-better-than-the-other

Look Inside America’s First 3D-Printed Home

What if a printer could solve the housing crisis?

More than one billion people are living without shelter across the globe. New Story — a nonprofit building homes in the developing world — is reminded of this problem every day.

“We would go and look at where kids were being born into tents with mud and sewage that would rush through the dirt floor,” says New Story CEO Brett Hagler. “We learned that they couldn’t really sleep at night, and would get sick just [because of] where they are.”

When you consider the cost and time it takes to build homes, this problem isn’t just daunting — it’s insurmountable.

But 3D printing could be the silver bullet. ICON, a construction technologies company, designed a 3D printer to produce homes. A single-story home, with a total footprint measuring 600 to 800 square feet, can be printed in underserved communities in less than 24 hours.

The cost? Just $4,000.

“3D printing can deliver a house — and I mean fully deliver ready to move in — for about 30 percent less than conventional building,” explains Jason Ballard, ICON’s CEO and cofounder.

About a year ago, New Story and ICON partnered to print 100 homes in El Salvador. To test the technology, they printed a prototype in Austin, TX this March. It’s the first site-printed, permitted 3D-printed home in the U.S.

“One of our favorite things to hear about as we unveiled it was, ‘Holy cow, I would live in that house,’” Ballard recalls. “And that really made us feel like we had succeeded.”

The prototype shows off what the technology can do — like printing curved walls and a sloped roof as easily as straight lines. The Austin home was printed in 47 hours, with the machine at quarter speed. ICON expects homes to be printed in 11 to 12 hours at full speed.

The prototype was printed to last in a developing country, not just Texas. Made of concrete, it’s strong and cool enough to withstand extreme temperatures, hurricanes and even earthquakes. Bonus: Printing homes produces zero waste.

“We wanted to make this feel like the kind of house you could feel proud to live in,” Ballard adds. Knowing concrete can feel stark and uninviting, they planned the design to incorporate lots of natural light. The windows, roof and doors were added after the printing was complete.

While the homes in El Salvador will be similar in size to the prototype, each design will be custom. New Story hosts workshops in each country they serve, asking families what they want in their future homes.

“Unfortunately, they’re not used to being asked for their input and their opinions,” Hagler says. “But when it finally clicks that we not only care, but we’re actually going to implement what they say — it’s really beautiful to watch.”

Each home will have 1 to 2 bedrooms, a bathroom with a shower and toilet, and a living room. The rest is up for debate.

“It’s about shelter, but it’s also about dignity, respect and ownership of your home,” Hagler adds. 

If the printing goes well, more communities will follow.

“This really is a paradigm shift,” Ballard notes. “With this technology, we can imagine for the first time what it would be like to end homelessness as a lack of shelter.”

Source:

https://www.zillow.com/blog/3d-printed-home-226492/

20 DREAMY KITCHENS

Considering a kitchen refresh? Get all the inspiration you need with these 20 gorgeous spaces featuring some of our favorite new trends and design styles.

We’re kicking the list off with this charming transitional kitchen by Timber Trails. A mix of contemporary and traditional design elements combine for a truly one-of-a-kind space. We love the way the light blue shelving adds a subtle pop of color against the crisp white backsplash.

Learn more about transitional design style here!

Featuring: Retro Lino. Design by Timber Trails. Photography by Stoffer Photography Interiors.

While natural wood and shiplap give this cozy kitchen a soft, rustic feel, the tiled focal point behind the stove adds a touch of glamour we absolutely adore!

Featuring: Hex Gloss White Porcelain Mosaic and Imperial Bianco Gloss Ceramic Subway. Submitted by @ahoneyofafarmhouse.

Mid-century modern meets tropical-boho in this refreshing kitchen. Mediterranean-inspired colors, like the stunning emerald green cabinetry, are a huge trend we’re seeing everywhere this year, and We. Are. Here for it.

Featuring: Penny Round Gloss White Porcelain Mosaic. Submitted by @imjessicabrigham.

Another new trend we’re loving is handmade-look tile, like the Annie Selke Artisanal White featured here. Its unique, crackle finish lends a beautiful softness to this kitchen.

Featuring: Annie Selke Artisanal White. Design by ispydiy.

Classic and elegant, the navy island cabinetry grounds this space and blends effortlessly with surrounding gold accents.

Featuring: Meram Blanc Carrara Chevron. Design by Construction2Style. Photography by Spacecrafting.

Artisanal meets geometric in this one-of-a-kind backsplash tile. It brings such a fun, dimensional element to this otherwise simple and classic space.

See 10 backsplash designs we love here!

Featuring: Annie Selke Shadow Navy. Design by Timber Trails. Photography by Stoffer Photography Interiors.

Dark wood and white marble blend beautifully in this contemporary kitchen. The island countertop is a total show-stopper that adds the perfect amount of glam!

Featuring: Bianco Puro Combed Hexagons Honed Marble Mosaic. Design by Bria Hammel Interiors. Photography by Spacecrafting

Handmade-look tile makes another appearance in this rustic Scandinavian-style kitchen. With a gently imperfect texture, it adds just the right amount of character to the space.

Featuring: Splendours White Ceramic Subway. Design by ispydiy.

A crisp glass backsplash extends up to the ceiling in this modern Russo Residential kitchen, emphasising the generosity of the space.

Check out Russo Residential’s modern-day Gatsby home for more contemporary design style inspo!

Featuring: Snow Frost Glass Subway. Design by Russo Residential. Photo by Spacekraft Media.

Mid-century modern design elements pair beautifully with open wood shelving to create this stunning space. Oh, and there’s some more dazzling emerald green cabinetry to swoon over!

Featuring: Hex Matte White Porcelain Mosaic. Submitted by @thecouplethatflips. Photo by @lightwellphotoco.

Bold, black subway tile elevates this sophisticated kitchen design. Eye-catching silver veining throughout the Noir Honed Travertine Mosaic brings a truly sleek and glamorous feel to the classic subway shape.

Featuring: Noir Honed Travertine Mosaic. Design by Timber Trails. Photography by Stoffer Photography Interiors.

A geometric patterned tile by Laura Ashley adds dynamic interest to this light-and-airy kitchen. Learn more about achieving a wallpaper-like effect with tile on the blog!

Featuring: Laura Ashley Wicker Charcoal. Design by West Bay Homes. Photography by Twin City Visions.

Lofty ceilings with natural wood beams bring a breathtakingly grand feel to this kitchen. The marble herringbone mosaic backsplash is the perfect design element to pull the space together with a dimensional pattern and varying grey tones.

Featuring: Hampton Small Herringbone Marble Mosaic. Design by Timber Trails. Photography by Stoffer Photography Interiors.

Traditional with a twist! Cement tile is the perfect backsplash option for a more sophisticated space, mixing old-world style and modern appeal.

Learn more about cement and cement-look tile (plus see some of our favorite ways to style it!) here.

Featuring: Villandry Azure Encaustic Cement. Customer submission.

Love modern farmhouse style as much as we do? Read our best tips and tricks on how to achieve a similar look here.

Featuring: Star Blue Ceramic and Splendours White Ceramic Subway. Submitted by @georgesonstyle.

The hand-pressed and hand-colored Liria Negro Encaustic tile creates a fun statement wall in this whimsical kitchen. Coordinating black accessories and olive green cabinetry pull the space together perfectly.

Featuring: Liria Negro Encaustic. Submitted by @airy_kitchens. Photography by @maxgrudz.

This kitchen goes bold with a unique mix of patterns and colors that make for an eye-catching space. One of our favorite details? The thick, imperfect grout lines in both the backsplash and flooring – they add dimension and loads of character.

Featuring: Annie Selke Farmhouse Hex Pearl Grey and Annie Selke Ikat Black. Submitted by @northerntoriinteriors.

Whites and blues create a lovely coastal-inspired design in this bright kitchen. The tiled backsplash and coordinating island cabinetry help the space feel grounded and cohesive.

Featuring: Glass Periwinkle Subway. Design by Bria Hammel Interiors. Photography by Spacecrafting.

Traditional with a touch of modern glam brings this kitchen to life! The elongated hex mosaic backsplash offers unique dimension to the space, along with a shimmering glossy finish.

Featuring: Nova Hex Smoke Ceramic Mosaic. Design by Molly Howe Design. Photography by Alyssa Lee Photography.

We’re all about bold wood accents! A unique mix of rustic and contemporary, this space exemplifies an effortless blend of design styles.

Featuring: Imperial Bianco Gloss Ceramic SubwayImperial Bianco Gloss REL, and Imperial Bianco Gloss RES. Design by Alma Homes. Photography by Laura Rae Photography.
photo of author

ABOUT THE AUTHOR

Hi, I’m Erica! I’m the Marketing Copywriter here at The Tile Shop. Born and raised in Minnesota, I graduated from the University of Minnesota-Twin Cities in 2019. My favorite part of the job is getting to see the unique ways in which people express themselves through their home design/style. Personally, I’m all about the Scandinavian-minimalist aesthetic – natural wood, clean lines, and a soft color palette, please! When I’m not writing, I spend most of my time playing with my sweet pup, Winnie, and listening to true crime podcasts.

9 Easy-to-Ambitious DIY Projects to Improve Your Home

Whether you want a small project or a new challenge, these improvements can enhance your home and may boost its value.

Like many homeowners, you may have eyed a home improvement project in the past only to come up short on time or inspiration.

Don’t feel bad. Nearly half (43%) of all homeowners say their biggest challenge around home improvement decisions is finding DIY time, which also may explain why the same percentage of people say they have unfinished home improvement projects — typically two.

Since many of us are spending much or all of our time at home, now might be a good time to channel some of that cabin fever into a project that could add value to your home or infuse it with new energy.

Here’s a sampling of projects you can tackle alone — or with a pint-sized assistant in need of a play date.

Beginner projects

New faucets

Attention to detail is key for this project — you don’t want to flood your kitchen because you forgot to turn off the water valve — but no previous plumbing skills are required, and a shiny new faucet can generate a lot of day-to-day pleasure for a little effort. These instructions walk you through the steps to install a kitchen faucet (and the process is just the same for a bathroom sink).

Light fixtures and switches

Few things can change the atmosphere of a room as quickly as lighting. Swapping out an old fixture for a new one — or an on-off switch for a dimmer — can provide a mood for any occasion.  Here’s an easy guide to change a light fixture. Switches use the same types of wires, so if you can swap a fixture, you can handle a switch.

Fire pit

This is a great one to tackle with kids. Celebrate the finished product with a s’mores party. Plus, the sales price premium on homes with fire pits is 2.8%, according to a Zillow analysis of thousands of home listings and sales prices.* Build you own backyard fire pit in 7 easy steps.

Smart tech upgrade

There are countless smart home products you can choose from, and some require little more than changing a light bulb or plugging in a device. A few to consider:

Smart doorbell/camera: Installing one is similar to changing out a light switch. The process involves removing your old doorbell and connecting the device to your Wi-Fi.

Smart locks: Do you have a family member who is always losing their house key? Replacing a traditional door lock with a keyless entry you access using a touch pad or smartphone app is an easy solution.

Smart home hub: Amazon, Google, Apple, Nest, Samsung and others offer smart home hubs, which allow you to interact with compatible devices through a central system. The hub itself is typically “plug and play” and easy to set up. But you may need to do some initial troubleshooting to get all of your devices connected.

Smart lights: This project is as simple as buying and installing light bulbs. However, the upgrade requires coordination with a smart home system because each one has its own requirements and controls. If you already have a home system, be sure the lights you choose are compatible. If you’re thinking of buying a new system, keep in mind that it needs to work harmoniously with the products you already have.

Intermediate projects

Cabinet refresh

Updating your kitchen doesn’t have to involve major renovations. You can create a whole new look by changing out the door and drawer pulls, painting your cabinets or removing cabinet doors to create an open-shelving effect. Or, if you have too much wall space and too few cabinets, you can easily install open shelving from scratch. An added bonus: Homes with open shelving sell for 4.2% more than expected. For cabinet tips and other ideas, here are seven ways to upgrade your kitchen without remodeling.

Barn door

Switching out a traditional swinging door or a closet slider for a barn door that glides on a rail can give your room a striking look, as well as open up space and change the furniture arranging possibilities. And your effort might pay off in other ways: Barn doors are associated with a 5% price premium. You’ll need a few tools, another pair of hands, and these step-by-step instructions which cover all the details of how to build and install your own sliding barn door.

Advanced projects

Board & batten

You may not be familiar with the term, but you’ve probably seen this classic design feature in a number of homes. Precision is required for this one, and that means you need the right tools, namely a measuring tape, a level and a miter saw. Also patience. But if you can imagine a 3D element atop your drywall, you’re ready to go, and this guide will walk you through each step of the process.

Garden shed

If you have the know-how to build a garden shed, you can find any number of plans and tutorials online to suit your taste. And if you’re not quite up for that challenge, you can still improve the one you’ve got or buy a garden-variety one and make it your own. Start by imagining whether you need it for storage or extra work or living space, and go from there. Homes with a “she shed” are associated with a 3.6% price premium. Here’s some inspiration to create your own custom garden workspace.

Heated floors

This is the kind of project you can tackle if you missed out on your real vocation and ended up in a desk job. Labor-intensive and requiring the confidence of an accomplished tradesperson (and some math skills), your success in warming your dwelling from the bottom up will make you a hero or heroine in your own home. This project is ideal if you already planned to replace the flooring in a room and have the opportunity to add a heating element in the process. Learn about the different types of radiant flooring and tips for DIY success. Homes with this feature sell for 4.9% more than expected.

Whatever you decide to do, measure twice and have fun!

*Home sale data is based on a Zillow analysis of listing language and the sales performance of thousands of homes nationwide in 2018 and 2019. Adding these design features to a home does not guarantee or definitively cause the ultimate sale price to increase as much as observed.

Source:

https://www.zillow.com/resources/stay-informed/2020/05/29/9-easy-to-ambitious-diy-projects/

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus your own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus your own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus your own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

Real Estate Lead Generation 101

Real Estate Lead Generation 101

What are the best real estate lead generation options today?

Where and how can real estate agents, investors and other related industry professionals generate more leads for buying, selling and renting properties? What are some of the little known benefits, and pitfalls of common real estate lead generation channels today?

Here are 12 ways for real estate investors and Realtors to bring in more leads:

Direct Mail

Some popular real estate gurus have said that direct mail is the fastest and easiest way to generate new leads. It can still be very effective. In fact, as others have turned to online marketing, direct mail may have become even more effective and profitable. However, direct mail success does rely on volume and testing to hone messaging and delivery.

Cold Calling

Cold calling on a large scale, such as using call centers, might face many challenges with regulations today, but it has still been proven to generate an effective hourly income of hundreds of dollars for Realtors. Simply picking up the phone can be one of the fastest ways to generate real estate business. It is also one of the lowest cost ways to generate leads, and can help professionals stay on top of their sales game.

Door Knocking

Many fantastic real estate deals and listings can be uncovered by simply driving neighborhoods and knocking on doors. There are obvious obstacles in doing this, but when it comes to getting the jump on competitors, it can be hard to beat.

Email Marketing

Google may have made reaching consumers via their inboxes more challenging, but email can still be one of the best ways to reach both the masses, and highly targeted contacts. Email lists may be rented from data companies versus buying them. Subsequently, real estate investors and agents can take control of their own email real estate and build their own lists.

Buying Internet Leads

Buying internet leads has been popular for a variety of real estate and mortgage companies since before the last housing boom. These individuals experienced somewhat of a bubble, but have now been improved with enhanced data and targeting tools. There are various types of these leads ranging from ‘aged’ leads, to live exclusive leads, and non-exclusive leads. Make sure you do your homework and understand exactly what you are getting, as well as the difference in these types of consumers, in order to maximize ROI.

Buying Lead Lists

Lead lists have been a staple of the real estate industry for many years. An almost endless array of filters can be used to laser target the best prospects with these lists. However, newer individuals and real estate companies need to recognize that they may not legally be allowed to have, or market to some of these lists depending on how the data was generated. Watch for junk, and be sure lists aren’t being fluffed out with bogus names.

Real Estate Blogging

Real estate blogging remains one of the most powerful and profitable forms of lead generation, but also one of the most underestimated. A regular blog can ensure real estate pros and companies are not held ransom by other platforms, and can go on helping to generate leads for years after posts are written. A blog can be used to draw regular internet leads, feed email list building, and fuel social media efforts.

Social Media

While this medium changes constantly, social media platforms can still be a fantastic way to generate leads in real estate. Twitter, Facebook, LinkedIn, Google+, and even Pinterest are all great options. There are many debates over calls to action, the amount of engagement which is right, and how much should be invested off-site, versus on a real estate company’s own websites, but with the right funnel strategy, it can be fast, affordable and enjoyable.

Signage & Outdoor Real Estate Advertising

Even the simplest yard and ‘bandit’ signs can be incredibly affordable ways to generate real estate leads. With the right message, these and other outdoor advertising solutions can be used to generate a steady stream of local leads. New technology can make this even better. Call capture, QR codes, interactive augmented reality signs, text messaging options, and even links to virtual tours can be used to boost outdoor advertising performance.

PPC

Pay-per-click (PPC) advertising can be one of the best methods of predictably and consistently driving in real estate leads on demand. PPC solutions, like Google Adwords, offer the ability to drive in leads on command. This can be tweaked to be hyper local, or reach global buyers, investors and homeowners right where they are now. With a little strategy and education, real estate marketers can significantly drive down PPC costs. With a large enough budget, they can even dominate, and starve out the competition by buying every lead for a given keyword. Aside from the big platforms, more affordable online leads may be gleaned from purchasing image, text and banner ads on other websites directly.

Print Advertising

Don’t forget print. Beyond the traditional line up of real estate mags, consider other industry magazines that will reach the same prime prospects, and even leveraging online magazines.

Referrals and Affiliate Marketing

Personal referrals can be both a compliment, and the most valuable form of lead generation. Savvy real estate CEOs are taking this to a whole new level by using technology to scale and organize referrals on a national and global scale.

– See more at: http://www.cthomesllc.com/2014/07/real-estate-lead-generation-101/#sthash.RqEcAeZ1.dpuf

Technology vs. People Skills: Which Real Estate Strategies Will Win?

Technology vs. People Skills: Which Real Estate Strategies Will Win?

The real estate industry caters to independent strategies. For every investor, there is another way to go about conducting business. Some may prefer to utilize the convenience of technology while others want to maintain personal relationships. However, for one reason or another, there remains a void between these two independent strategies. Smart investors will figure out how to incorporate technology into their business while simultaneously maintaining the personal relationships that they have worked so hard to create. Others will need to learn this before it is too late. Using the latest technology, in association with establishing lasting relationships, can go a long way in making a business successful.

Programmers, and the venture capitalists backing them, certainly want the real estate industry to be run through advancements in technology. At the same time, a number of the leading industry minds, and young entrepreneurs are dismissing technology as just another tool. So which real estate strategies will prevail over the next decade? The early adopters riding the next wave of technology? Or those taking customer relationships seriously? Perhaps both?

#NewRealEstateTechnology

Tech is invading real estate, and fast. The following advancements in technology have already been incorporated into the real estate industry:

Drones

Highly controversial drones have been flying their way into mainstream real estate applications. They are now being used for enhanced photography, virtual tours, and even property management.

Big Data

As the world becomes a planet of digital natives, more and more data is becoming available to the public. While big data may seem hyped up to many real estate professionals, better data means being able to pinpoint prospects with highly targeted marketing, and give them more of what they want. Theoretically, this means improved real estate marketing performance and ROI.

Curation

Curation remains a popular trend, though its value may be suffering due to larger trends, and the obvious need for originality.

Crowdfunding

Not only is technology creating more efficiency in mortgage lending, it is spawning new financing models altogether. The advantages of speed and streamlining operation technology can increase lender margins, or help keep interest rates and borrowing costs low. One of the largest new developments has been ‘buy to rent’ loans for single-family rental home investors. Crowdfunding goes even further, completely breaking from traditional mortgage lending and having to rely on banks.

Home Search

Home searches haven’t necessarily benefited from new technology much. The big home listing portals haven’t changed much. The many new startup attempts at mimicking these real estate search engines haven’t appeared to gain much traction. The data shows house hunters are still far better served turning to local real estate websites.

Website Design

Web design has changed significantly in the last year; both aesthetically and functionally. HTML 5 has taken over, and both responsive sizing and content is becoming the norm.

Augmented Reality

Augmented reality is rapidly gaining traction. Augmented reality and interactive ads are taking over as the top ads in print and outdoors. Google Glass is now being used on the streets by some real estate companies to coach agents and team members in real-time. Technology is also working its way into improving green building efforts.

Where’s the Personal Touch?

Technology is great. It can make life and business a lot easier, and more profitable for real estate agents, investors, and the companies they work for. However, some entrepreneurial thought leaders and real estate commentators are increasingly highlighting the benefits of offline, and personal connections.

It all comes down to what is best for business, and enabling real estate professionals to stay in alignment with the things they really care about. Efficiency from technology is great. It gets even better when it improves service for home buyers, sellers, and renters. Done right, integrated technology can make management easier, facilitate business growth, ensure sustainability and long term competitiveness, and significantly drive up ROI and profits.

Still, it shouldn’t be a replacement for real interaction and service. Unless this is kept at the forefront of the mind, short term gains will be just that – short term. Winning customers could become far more expensive, and those with the strongest relationships will be those that retain customers and benefit from their referrals.

With this in mind, some real estate professionals and companies have been taking another look at brick and mortar storefronts. However, they are also taking the time to build real relationships. These are all good things. But, unless the same care and attention to caring for customer needs, and wowing them with great service is maintained at all levels of an organization, it may not make much difference. In fact, you might be better off with just a website, instead of allowing poor customer service reps destroy your reputation, and brand.

The latest technology has been helping to blur the lines between offline and online. Perhaps this is the best strategy for real estate companies. Meet each client where they are and interact across multiple channels for efficiency, while still providing tailored, but high quality service.

– See more at: http://www.cthomesllc.com/2014/07/technology-vs-people-skills-real-estate-strategies-will-win/#sthash.2DSx5pKO.dpuf